Within the ever-evolving field of digital marketing, very few strategists have carved out a niche quite like Randy Rohde. As the founder of The News Guy and 38 Digital Market, Rohde has established himself as a nationally acclaimed PR expert who assists companies strengthen their online presence, climb to the top of search results, and land placements across 900+ media outlets.
A Journey From Retail to Digital PR
Rohde's career path is anything but conventional. With educational credentials from institutions including Michigan Ross, he launched his professional life in retail operations — running national retail stores, read more leading multiple store locations, and eventually directing operations for two national retail companies.
However, Rohde always had the drive to build something of his own. Alongside business partners, he launched a national service provider, exited successfully, started another, then settled in Cleveland, Ohio, where he scaled a company to operate in five states — and sold that one too. In the midst of all this that he found his true calling in digital marketing.
Press Releases With a Purpose
Now, Rohde runs 38 Digital Market, a digital marketing agency operating out of Chagrin Falls, Ohio. Through his brand "The News Guy," he delivers a robust lineup of services built to move the needle for businesses.
His core offering is press release distribution, securing placements across major media outlets such as AP News, Yahoo Finance, Benzinga, and Business Insider. Complementing that core service, Rohde delivers high-profile article placements on top-tier media outlets, SEO and local SEO strategies, authority-boosting backlink services, and PPC advertising.
The AI Search Visibility Edge
Perhaps the most forward-thinking aspect of his work is his pioneering approach to AI search visibility. He treats press releases as a form of AI prompt engineering — allowing companies to control what AI tools including Google AI Overviews, ChatGPT, and Perplexity report about a given brand. This innovative strategy gives businesses a competitive edge in the rapidly evolving digital landscape.
More Than Marketing: A Multi-Talented Professional
Rohde's impact stretches well beyond his agency's walls. He runs two podcasts — "Hot Off The Press," a daily show focused on press releases, SEO, and digital PR boasting 400-plus episodes, and "Running the Bases with Small Businesses," an interview series spotlighting founders and business leaders.
On the speaking circuit, Rohde has shared his expertise at major events both domestically and internationally, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's lent his expertise to several well-known shows including The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
Adding yet another dimension, Rohde carries IMDB credits as a producer, actor, and director — showing his creative range both behind the camera and in the boardroom.
Building Digital Trust, One Press Release at a Time
As he's fond of saying: "Visibility without credibility is a missed opportunity." For brands that want to build authority, improve their visibility online, and stay ahead of the curve, Randy Rohde and The News Guy deliver the results that matter.